Tag: marketing

Gallup Media

Periods of lows occurred in April and July. In the second half of the peak was broader, with a peak in September (after years of decline). Last year decline in advertising in business publications where the presence of the advertiser was purely nominal, fell in December (New Year period). If you would like to know more about Senator of Massachusetts, then click here. With regard to the treatment group of social and political publications, in which over 2007 DHL and does acted as only the advertiser of all the transport and logistics companies. Leading advertising policy areas of transport and logistics companies from all the above is easy to draw the following conclusion about nature of the promotional activities of transport companies in the media. Advertising platforms provided by newspapers and magazines, are used almost exclusively for image advertising. Given that these means of promoting uses a small group of large companies. Among them are "Transcontainer", "Far Eastern Transport Group", "Transgarant" group of companies "N-trance", "Transoil" and "Refservis." How justified transport advertising company in the same periodical transport? After all, the same DHL, service-oriented socially active audience, maintain regular relations with foreign countries, used a business or socio-political issues. Based on survey data TNS Gallup Media, relied upon by the editors of the magazine "RZD-Partner", the audience of this magazine is mainly men of working age, the owners and owners of enterprises, managers of different levels, those involved in corporate decision-making. Under these conditions, transport advertising in the magazine will be aimed at maintaining the reputation of a professional audience, and to attract potential clients from among the cargo.

Christmas Stamps

What You Should Print Christmas Souvenirs? New Year's holidays, most businesses it is necessary to manufacture various souvenir printed materials (postcards, calendars, congratulatory letters). Giving a layout for printing to the printer, be prepared to answer several questions: What do you plan to print circulation? This will determine the method of printing (offset or digital printing), and hence printing costs. Offset printing is a cheaper way of manufacturing and quality printed products, but is only used for large print runs (1,000 copies). The Laws of Human Nature has similar goals. With digital printing can made smaller print runs, because digital printing is virtually no preparation. What quality of paper used for the manufacture of circulation? Paper varies in density, in addition, it is coated and uncoated. Read more here: christopher ridgeway stone.

We should also clarify if you want to use synthetic or designer paper (normally used for making various cards.) In how many colors will be printed your layout? This is an important parameter for offset printing because it affects the number of production cycles and, consequently, the cost of printing. Any color printing can be achieved by mixing four basic colors – blue, pink, yellow and black, so the normal color image is printed in four colors. If want to print in one color, it is significantly reduce the cost of the final product. What post-press finishing products you want? By finishing trim is folding, creasing, stitching, gluing, laminating, folgorivanie, UV varnish coating, stamping and all kinds of manual work. The most popular types of post- Christmas decoration for the production of souvenir polygraphy – the foil and cutting. By using different kinds of designer paper, these processes can create poslepechetnye works of art. So in the end I will add that you should not skimp on too souvenir polygraphy, degrading the quality of the product itself, as a calendar or postcard, printed on paper of poor quality, will have no chance to linger on table by the recipient at least some length of time. Ordering printing press, remember that the print runs of 1,000 copies can not only significantly reduce the cost of one product, but also make it much more quality. You successful holidays!