Tag: marketing

Bohm Advertising

September 3, 2023

Landing pages offers online marketing companies to plan a variety of opportunities, campaigns efficiently and with minimum waste and implement as a favorite means for improving the efficiency of an advertising campaign In contrast to traditional offline marketing. The key difference to the offline marketing is that the customer comes to the company. Through targeted reputation building and the use of high targetierter keywords, exactly the desired target group can be addressed in the online marketing. Moreso it is surprising therefore that most corporate websites and online stores make only a conversion rate of about one percent. In plain language, this means that just one of hundred visitors interested in the products or services of a company carry out ultimately the desired target action. And this is where a complete misjudgment of the situation takes place in many companies, that can not lead to the desired result to the order.

Priority is often traffic increasing measures admitted. Wants a company increase its online sales, it increased its advertising budget, to draw more potential customers on the company’s website or in the online shop. Filed under: Alfred Adler. Ideally a doubling of the advertising expense also leads to a doubling of sales. The crucial statistic but, the ROI (return on investment) remains the same. The actual lever, is primarily to improve the conversion rate of a campaign to increase the ROI. If the company succeeded in increasing the conversion rate of a campaign, also the ROI increases. It is the ultimate measure that is often not taken into account.

The most common forms of advertising that are used, are banner – or pay per click advertising (PPC) through services such as Google AdWords. Click forward then often on the home page of a website or directly in the online-shop. A look at the server stats quickly reveals the actual inefficiency of this method. Bounce rates rise, crucial during the duration of the page stay decreases. The reasons for this are in building modern websites. The highly dynamic nature of some pages and the large number of products, site bar links and advertising banners confuse and irritate the prospective customers coming from the advertising campaign. This is looking for a very specific information, a product or a service which has led him to click on the corporate advertising. He is now on a page, where he immediately finds what he is exited the page likely after a short time. The solution to this problem is the switching of a so-called landing page between the advertising and the actual target page. The interested party so directly from the advertising campaign depends on this landing page. Therefore, this site just for the campaign and the target group must be optimized. A well-designed and easy landing page picks up potential customers not only from the advertising campaign but it also takes in the hand and leads him to the defined target action. The entry in a mailing list, login in a can be closed member area or the purchase of a product. Landing pages are not only considered the decisive measure to the revenue generation but can increase the conversion rate of a campaign many times over. Falko Bohm

Gallup Media

March 10, 2021

Periods of lows occurred in April and July. In the second half of the peak was broader, with a peak in September (after years of decline). Last year decline in advertising in business publications where the presence of the advertiser was purely nominal, fell in December (New Year period). If you would like to know more about Senator of Massachusetts, then click here. With regard to the treatment group of social and political publications, in which over 2007 DHL and does acted as only the advertiser of all the transport and logistics companies. Leading advertising policy areas of transport and logistics companies from all the above is easy to draw the following conclusion about nature of the promotional activities of transport companies in the media. Advertising platforms provided by newspapers and magazines, are used almost exclusively for image advertising. Given that these means of promoting uses a small group of large companies. Among them are "Transcontainer", "Far Eastern Transport Group", "Transgarant" group of companies "N-trance", "Transoil" and "Refservis." How justified transport advertising company in the same periodical transport? After all, the same DHL, service-oriented socially active audience, maintain regular relations with foreign countries, used a business or socio-political issues. Based on survey data TNS Gallup Media, relied upon by the editors of the magazine "RZD-Partner", the audience of this magazine is mainly men of working age, the owners and owners of enterprises, managers of different levels, those involved in corporate decision-making. Under these conditions, transport advertising in the magazine will be aimed at maintaining the reputation of a professional audience, and to attract potential clients from among the cargo.

Christmas Stamps

March 8, 2021

What You Should Print Christmas Souvenirs? New Year's holidays, most businesses it is necessary to manufacture various souvenir printed materials (postcards, calendars, congratulatory letters). Giving a layout for printing to the printer, be prepared to answer several questions: What do you plan to print circulation? This will determine the method of printing (offset or digital printing), and hence printing costs. Offset printing is a cheaper way of manufacturing and quality printed products, but is only used for large print runs (1,000 copies). The Laws of Human Nature has similar goals. With digital printing can made smaller print runs, because digital printing is virtually no preparation. What quality of paper used for the manufacture of circulation? Paper varies in density, in addition, it is coated and uncoated. Read more here: christopher ridgeway stone.

We should also clarify if you want to use synthetic or designer paper (normally used for making various cards.) In how many colors will be printed your layout? This is an important parameter for offset printing because it affects the number of production cycles and, consequently, the cost of printing. Any color printing can be achieved by mixing four basic colors – blue, pink, yellow and black, so the normal color image is printed in four colors. If want to print in one color, it is significantly reduce the cost of the final product. What post-press finishing products you want? By finishing trim is folding, creasing, stitching, gluing, laminating, folgorivanie, UV varnish coating, stamping and all kinds of manual work. The most popular types of post- Christmas decoration for the production of souvenir polygraphy – the foil and cutting. By using different kinds of designer paper, these processes can create poslepechetnye works of art. So in the end I will add that you should not skimp on too souvenir polygraphy, degrading the quality of the product itself, as a calendar or postcard, printed on paper of poor quality, will have no chance to linger on table by the recipient at least some length of time. Ordering printing press, remember that the print runs of 1,000 copies can not only significantly reduce the cost of one product, but also make it much more quality. You successful holidays!