The main objective of this study is to analyze the quality of the medical services in the perspective of the customers of plans of health of the region of the Cariri. To reach the waited objectives a based descriptive research in the scale developed for Urdan was made (2001) that it serves to measure the quality of medical services. The study it was divided at two moments to reach the objective tracings. First a exploratria research became to deepen the agreement of the thematic one, then after one was made analyzes descriptive that will describe the reality of these consumers. The exploratria phase contains a revision of literature regarding the boarded subjects, identifying to works of reference and some forms of operacionalizao. This study it was constituted by people whom health plan has and that they were gifts in particular medical doctor’s offices. The sample was formed by 72 respondents. Analyzing the harvested results, the averages of general form had presented intermediate and high levels, suggesting as soon as the services searched doctors still need to improve some of the studied item, increasing the satisfaction of its customers and still of its collaborators, to provide to a good attendance its customers and to fidelizar thus them.