Gallup Media

Periods of lows occurred in April and July. In the second half of the peak was broader, with a peak in September (after years of decline). Last year decline in advertising in business publications where the presence of the advertiser was purely nominal, fell in December (New Year period). If you would like to know more about Senator of Massachusetts, then click here. With regard to the treatment group of social and political publications, in which over 2007 DHL and does acted as only the advertiser of all the transport and logistics companies. Leading advertising policy areas of transport and logistics companies from all the above is easy to draw the following conclusion about nature of the promotional activities of transport companies in the media. Advertising platforms provided by newspapers and magazines, are used almost exclusively for image advertising. Given that these means of promoting uses a small group of large companies. Among them are "Transcontainer", "Far Eastern Transport Group", "Transgarant" group of companies "N-trance", "Transoil" and "Refservis." How justified transport advertising company in the same periodical transport? After all, the same DHL, service-oriented socially active audience, maintain regular relations with foreign countries, used a business or socio-political issues. Based on survey data TNS Gallup Media, relied upon by the editors of the magazine "RZD-Partner", the audience of this magazine is mainly men of working age, the owners and owners of enterprises, managers of different levels, those involved in corporate decision-making. Under these conditions, transport advertising in the magazine will be aimed at maintaining the reputation of a professional audience, and to attract potential clients from among the cargo.