Archive for April, 2013


Sale Reversal Snapshot

You can use the closing of sale of snapshot rollback in various situations of sale, it is easy to use, fun and very effective. You can use this closing of sale with your regular customers or your new prospects. However it is particularly effective to rebut objections let’s see an example: when a client or prospect presents you an objection as the price is very high, we can not pay for it. Your answer: Mr leaflet precisely why is that should buy it (pause, keep quiet and waiting for the response from customer). This always generates curiosity in customer catching his attention and generating a response such as this: how? What do you mean with that? This pause will give you a few seconds to think a logical response.

The conversation can continue in the following way: Mr leaflet you want to obtain the lowest possible price. Didn’t you? If. And at the same time you want to get the best possible quality. Isn’t it? Of course. We know that the product you taste. Right? If. And very probably will end buying it someday.

Isn’t it? Well, Yes, probably I’ll buy it someday. Mr leaflet precisely why is that it must purchase the product today at the price that we’re giving, we have today a very attractive promotion, so you can never get a combination of product, quality and better price than we are offering you today. Because it does not prove it? Use this closing of sale to get more appointments. This closing of sale is so effective that you can use it in a situation of sales front, to close sales, rebut objections or get appointments by phone. For example when you make calls in cold, you get a very common response do not interest me then automatically could answer: Mr leaflet, precisely for this reason I think you might want to why you am calling.

Manuel Gonzalez Serna

Juan Manuel Gonzalez Serna began in business in a family business located in Campo de Criptana (Ciudad Real), dedicated to the manufacture of flour, animal feed and pasta. After a thorough training he graduated in economic, business, and right by ICADE, and MBA from IESE-, decided to accept a post of Manager at another company, since he believed that in the family business I wouldn’t you easy to carry out a modern and professional management style. However, two years later their relatives asked him to assume the direction of the business. To enter the first months he devoted himself to talk to employees, and from there, as he has acknowledged, pulled out their best ideas. After ten years at the head of the family business, he decided to start a solo career, and began working with a friend in a dispatch from advice for buying and selling companies.

There arose him, a few months later, the possibility of buying Siro biscuit factory to the multinational Danone. Danone had bought Siro three years before, and when did he had three factories of biscuits and eighteen million euro invoiced. After a not too successful management, Danone was forced to close two of the three factories, and at the time of the sale, in 1991, Siro billed less than nine million for the operation, Gonzalez Serna needed a loan of three million euros, which got thanks to the good relationship gained from even Thomas (who would become President of the Bank of Granada)carved in the stage developed in the family business. The three million credit returned it in just two years, and then requested another to buy Reglero, which allowed him to complement its offerings with artisan type pasta, very appreciated by consumers. The following year, in 1994, it acquired Rio, also of biscuits, the Italian group Barilla, in 1998 acquired pasta squirrel and the family, and in 2002 bought an emblem, ancient Fontaneda biscuit in Aguilar de Campoo factory.

The Kings

Since the early days of the Knights Templar, it had boosted his devotion, especially if they were images of black color, being the hopeful heart of the hard lives of the people. In times of Arnau de Torroja is revered in Gethsemane, very close to Jerusalem, the tomb of the Virgin Mary, as the same had opportunity to see years later. It was so well located that they built their isolated amid the crypt sepulchre and above stood a Benedictine Temple which is accessed by a ladder moumental. The Kings and leaders crossed, as well as their families, they asked to be buried there. His tomb in Ephesus was from invention many centuries later.

In terms of the Romanesque temple of Solsona stood then something away from the fortified Palace which was the family residence of the Ecard-Miro count in plain (later called Lord of Torroja). Between old church and his Palace today run the winding streets that form in old part of the city of Solsona, being easy to imagine that when the young Arnau made their first galopadas to caballopor the land, must have been preferably by the always later called street of the Castle, which is the main artery of the city. By then they were just simple Ecard-Miro, Arnau’s father owned orchards. The main pastime of young people of the years in which he grew up and formed Arnau de Torroja should consist, above all, training in the use of weapons, especially the sword, without neglecting the classical culture that would correspond to him by his noble birth. All this, Arnau and his brothers is clear that over the years they knew how to take advantage of it very well. Particularly what more slope to understand is how was Arnau de Torroja, born in Solsona as myself, came to be a character of world-class in the 12th century, because when I grew up in the mid-20th century in the same area, Solsona still being away (by not say isolated) of major roads that crossed Catalonia.